Texting is still better than most marketing techniques in 2021. Why? Let’s explore!

About 65% of the world’s population use text messaging as their primary means of communication. This is a huge market to enter and most people can receive text messages without allowing any special functionality on their phone. 98% of SMS are read in 3 minutes. On the other hand, an unwanted e-mail ends up in the spam folder that the interested party is less likely to see.

Why choose SMS Marketing over Google Ads, Email Marketing and Social Media Ads?

Access to texting 65% of the world’s population has access to texting

Engagement 10x more likely than email and social media ads

Likelihood of purchasing products/services 91% of customers are more likely to purchase the products/services than other advertising solutions

Buy again 2x as much than others

Performance 7x better conversions and sales than Google Ads, email campaigns and social media ads

Response Rate 209% higher response rate than other channels

Customers prefer receiving SMS over other channels More than 75% customers prefer receiving SMS than other channels

Opted in to receive SMS 48.7 million customers and counting while many are unsubscribing from receiving email offers

The recent pandemic has changed the way people shop and customers will be even more dependent on online shopping in 2021 than ever before. By integrating SMS into your e-commerce shop, you can stay in touch with your customers and offer personalized products and services via SMS. The best way to interact with your customers is to add that human touch and personalized experience to any communication you have with them. Communicate with them on a medium without installing new applications or activating cellular or internet data plans. You can increase your sales

Reports show that customers are at least ten times more interested in coupons and offers via SMS and are 91% more likely to take part in personalized and relevant shopping offers.

You can use text messages to drive sales and solicit feedback even after a customer visits your store or purchases your products online. Most email marketing campaigns like promotions, product launches, or newsletters often land in the spam folder in your inbox. However, in the case of SMS, customers filter the message themselves, and if they are at all interested in buying from you, they are twice as likely to buy from you again.

Text marketing is better because it is 7 times better than email marketing and has a response rate of 209%, which is much higher than Facebook and other advertising channels. The reason for this is that it is much easier to receive, read, and reply to a text message than any other marketing channel.

75% of shoppers prefer to receive text messages rather than email updates. Hence, brands are strongly advised to use SMS messaging to interact with their customers. You can automatically text your buyer every time they place an order or make any other update related to your transaction.

An estimated 48.7 million customers will have chosen to receive SMS by the end of 2020 and prefer SMS updates over email, and that number is expected to double by 2021.

SMS is more personalized and customers receive and open an SMS immediately, long before an e-mail or other automatic notification. The receipt of SMS requires that the customer is only within the cellular network.

It doesn’t depend on your data connection or the availability of an internet connection. In general, you can see that all the statistics show that SMS marketing is more effective than any other advertising channel.

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